STEI ITB Students Win National Finals of L’Oréal Brandstorm 2026

Bandung, stei.itb.ac.id — Another proud achievement has been made by students of the School of Electrical Engineering and Informatics, Institut Teknologi Bandung (STEI ITB). A team consisting of Rayhan Hidayatul Fikri and Allodya Qonnita (Information Systems and Technology 2023) has won first place in the national finals of the international innovation competition, L’Oréal Brandstorm 2026.

Previously, they advanced to the national finals after going through a rigorous selection process, presenting innovative ideas in the global beauty industry. At the final round held at DBS Bank Tower, Jakarta, the team stood out with a concept that integrates technology, business strategy, and user experience to address future challenges in the luxury fragrance industry.

L’Oréal Brandstorm is an international innovation competition participated in by contestants from more than 63 countries. Carrying the theme “Craft the Future Luxury Fragrance,” the competition challenges participants to create innovations in products, services, and experiences within the luxury fragrance ecosystem.

This achievement highlights the strong capability of STEI ITB students in developing innovative solutions that are not only technologically relevant but also deliver business value and sustainability.

With this accomplishment, Rayhan and Allodya will represent Indonesia at the International Finals, which will be held in Paris in June 2026.

This achievement is expected to inspire other students to continue innovating and contributing on the global stage, while bringing pride to STEI ITB at the international level.