Meet Fransiska Hadiwidjana, Founder of Startup Prelo Indonesia

Perhaps not many people have heard the name Fransiska Hadiwidjana. However, many people are already familiar with her. Prelo, the site and application he pioneered.

Prelo, like many emerging IT-based companies in Indonesia, is a startup that offers a buying and selling service. However, what sets it apart from its competitors is that Prelo focuses on buying and selling used branded goods. The majority of the items sold are fashion and cosmetics, but it has now expanded to other items, such as gadgets and books. Prelo also offers consignment and rental services.

Prelo uses a joint account system, ensuring trustworthy transactions. The company was founded with an environmentally friendly spirit, aiming to optimize used goods to prevent them from being thrown away. Before becoming Prelo, the company's embryo was Kleora, an e-commerce startup specifically for women. Prelo is a rebranding of Kleora, aimed at reaching a wider demographic, and this is evident in Prelo's growth.

Fransiska who is an alumnus Informatics ’08 was also included in Forbes' list of the 10 Most Inspiring Female Entrepreneurs in Technology from SEA. Her achievements don't end there. Fransiska participated in the annual Singularity University Graduate Studies Program 2012 (GSP 12), an interdisciplinary educational institute located at NASA AMes Research Park, working with Google, Nokia, Autodesk, and others.

Being in the world of information technology, which is often characterized by a predominance of men, doesn't deter her. "When I entered the information technology department at ITB, there were only 20 percent women in one class. It's true that there are few women, but to overcome this stigma, we must believe in our abilities," Fransiska reminded.

"I've always focused on software. Leveraging software development to create something useful for society has always been my goal," he explained.