Public Lecture: Social Entrepreneurship

On Thursday, February 13, 2014, in Lecture Room 7602 Labtek 5, Benny Subiyanto Building, School of Electrical Engineering and Informatics, a Public Lecture on "Social Entrepreneurship (marketing, mapping, media, & opportunity)" was held, delivered by Ir. Wahyudi Akbar, Deputy Executive Director of Pertamina Foundation. Before the public lecture began, it was opened by the Head of the Informatics Engineering Study Program, Ayu Purwarianti, ST., MT., Ph.D.

Ir. Wahyudi Akbar menyampaikan bahwa rumus agar usaha berhasil: Bisnis x Story Telling x Movement x Social Media

– Business: content to be sold

– Story Telling: value driver, why we make it

– Movement: making other people want to follow us

Social Media: a tool for campaigning business

Social business is useful for fulfilling the needs of others, if the business is carried out with a profit (money) orientation, social value will evaporate.

Adapun bisnis Pertamina Foundation:

– Recovery Nusantara: Indonesia is the lungs of the world, but in recent years its function has not been working so it needs to be repaired.

– And the Creation of a Generation of Friends